Ruvara rune basa rakakosha mukurongedzerwa kwechigadzirwa. Kunyangwe iwe uri kubatanidza epuraimari kana ekuwedzera mavara, ese mavara anobatsira mabhureki mukusiyanisa chigadzirwa kurongedza uye kubatsira kuti chibude pachena.

Maererano ne Packaging Digest,mavara mune zvinyorwa zvechigadzirwa uye kurongedza anoita basa rakakura mukutenga kwemutengi sarudzo. Zvidzidzo zvinoratidza:
1. Vanenge 85% vevatengi vanoti ruvara ndicho chikonzero chikuru chavatenga chimwe chigadzirwa.
2. 80% yevatengi vanoti ruvara rwakawedzera kuzivikanwa kwemhando.


Patinopinda muna 2024, nyika yesarudzo dzakagadzikana dzekurongedza iri kusangana neshanduko ine simba ine palette inoratidza simba renguva dzenguva. Radiant Red, Fondant Pink, Cyber ​​Lime, Apricot Crush, Elemental Blue, Digital Lavender uye Astro Dust ndidzo nyeredzi dzegore rino dzemavara emhando, kugadziridza kutaridzika kwekurongedza mumaindasitiri.
Nekudaro, Mavara ari kutanga kuratidza izvo zvinokwezva mireniyumu uye vatengi veGen Z -kukwezvwa nemagadzirirwo anoyevedza uye mavara anokwezva, Generation Z inogara ichitsvaga zvitsva zvinoonekwa, ichisimbisa zvavanoda zvekuona aesthetics. Nhasi, chikonzero nei tichida kutaura newe musoro weGen Z, nekuti vari kuramba vachiwana simba rekutenga.

Kunyanya kana zvasvika kune zvigadzirwa uye mhando, ivo vanokweverwa kune avo vanobva vabata pfungwa dzavo. Kuda kwavo kusimba kwechromatic uye hunyanzvi hwekuita kunoratidza chishuwo chavo chekutaura kwega uye kuda kwavo kutsvaga kutsva kwekuona. Sezvo mabhureki anoyedza kutora kutarisisa kwavo, kiyi iri mukusika uye chokwadi. Naizvozvo, Generation Z ndiyo inotungamira mwenje kune ramangwana rekuona dhizaini.

Maitiro ekubata Kutarisisa kwaGen Z?

1. Ruvara Palette:
Generation Z inoratidzwa nekukwezvwa kwayo kune ane simba uye anoyevedza mavara, kunyangwe ivo vachida kudzivirira yakawandisa saturation. Vanozendamira kumatoni ane simba anomira pachena, anoratidza kushinga uye simba. Mavara akaita semagenta, turquoise, uye yero inopenya, pakati pevamwe, anozadza zvavanoda zvekuona nependi ine simba uye ine simba. Iyi yekuda kwechromatic intensity inoratidza chishuwo chavo chekutaura kwega uye chinangwa chavo chekuona maitiro munyika iri kuwedzera yakazara yekusimudzira.

2. Innovative Visual Style:
Chizvarwa Z chinotsvaga echokwadi uye ekutanga madhizaini anodenha misimboti yakagadzika uye inopa maitiro matsva ekutaura kwekuona. Vanokoshesa zviitiko zvitsva uye zvinonakidza zvekuona, senge kupenya, magradients, uye kuputika kwemavara. Ivo vanosarudza ekugadzira uye akasarudzika mabhureki pane anotevera akasimbiswa maitiro. Kuti vatore kutarisisa kwavo uye kuvimbika, makambani anofanirwa kutarisisa dhizaini inoyevedza. Naizvozvo, hunyanzvi uye kusarudzika kwakakosha, sezvo Generation Z ichitsvaga nyowani yekuona inosimudzira.

3. Mataipa:
Munzvimbo yekugadzira, Generation Z inokoshesa kuve nyore, kunyanya nezve typography uye mafomati. Ivo vanowanzoda magadzirirwo ane mavara makuru, anokatyamadza, uye anonyoreka zviri nyore. Bold uye yemazuva ano typography inonyanya kuvafadza, sezvo ichiwedzera pfungwa yekutsva uye chimiro kune zvigadzirwa nemabhureki zvavanodya.

Kuda kwavo kusimba kwechromatic uye hunyanzvi hwekuita kunoratidza chishuwo chavo chekutaura kwega uye kuda kwavo kutsvaga kutsva kwekuona. Sezvo mabhureki anoyedza kutora kutarisisa kwavo, kiyi iri mukusika uye chokwadi.

Ngatitarisei chimwe chigadzirwa chemhando yereferensi:





Chekupedzisira, kugovera iwe 7 matipi ekugadzira ekugadzira zvizoro zvekurongedza:

1. Funga nezveChinhu

Usati wagadzira kurongedza kwako kwekushongedza, zvakakosha kuti utarise zvauri kugadzirira kurongedza. Tarisa uone chigadzirwa chezvizoro.
Funga nezve:Saizi/Mashandisiro anoita vatengi /Sei vatengi vachida kana kuida / Kana chigadzirwa chakasimba kana chakatetepa/Zvishandiso zvaunoda kugadzira pasuru kubva.

2. Ongorora yako Branding

Nhungamiro yako yemhando chinhu chakakosha chezvirongwa zvako zvekurongedza. Izvo zvakakosha kuve nechokwadi chekurongedza kwako kunoenderana nemhando yako. Kuenderana kweBrand kunobatsira kuziva kwemhando uye kuzivikanwa kukura.

3. Tarisa paMatanho

Funga nezvekunze, mukati, uye chigadzirwa kurongedza paunotanga kugadzira. Funga kuti vatengi vachaona sei zvigadzirwa zvako, zvakare.

Iyo yekunze package ndeye zvikuru chinhu chekutanga vanhu vanoona pavanoona chigadzirwa chako. Inodzivirirawo chigadzirwa panzvimbo.

4. Ongorora Mhando dzePackaging

Usati wagadzira iyo yekushongedza yekurongedza, funga nezvezvinhu zvauri kushandisa.

5. Taura nePrinter Yako

Iwe unozofanirwa kuve nechokwadi chekuti printer yauri kushanda nayo inogona kusangana nezvinodiwa zvekurongedza. Taura navo pamberi unotanga kugadzira. Ivo vanokuzivisa iwe nezve chero misimboti yekugadzira kana zvipimo zvauchazoda kufunga nezvazvo.

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6. Ronga Architecture

Kana iwe uchida kugadzira inobudirira cosmetic kurongedza, zvakakosha kuti utarise magadzirirwo epakeji. Zvikasadaro, ungaregeredza kuisa ruzivo rwakakosha.

7. Ongorora Zvinangwa Zvako

Wagadzirira kuwana mhinduro dzako dzekurongedza? Tinogona kubatsira!

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Nguva yekutumira: 2024-03-25 16:55:52

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Zvakapfuura: Kukosha kwekusarudzwa kwemavara kwePackaging

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