As a tool for wellness and self-expression, fragrance has taken on new meaning in consumers’ lives, and fresh trends are emerging.
Fragrance has enjoyed a boom period as consumers rediscovered the ability of scent to positively impact mood and wellbeing, and in 2024, it continues to stand out as a category in fierce demand.
Global fragrance sales surge, with Statista forecasting $3.12 billion in China in 2021, reaching $5.4 billion by 2026. The global market is projected to hit $99.2 billion by 2031, growing at a CAGR of 4.7% (2021-2031).
This is on the back of double-digit sales throughout last year across many countries globally in 2022, bringing the fragrance market to a value of $57.4bn in 2022 according to Euromonitor International.
One of the most important drivers is the focus on wellbeing which has seen an emphasis on wearing fragrance for oneself rather than for others. However, renewed fragrance sales excitement is linked to younger targets, Gen Z entering the workforce and driving ecommerce beauty and fragrance market disruption. And new values significantly influence various aspects of life.
Here, UKPACK gives a taster of seven of factors impacting the industry right now：
Younger targets embrace of the gender spectrum influences fashion, beauty, and fragrance. This allows fragrance brands to play with traditionally feminine and masculine notes without limitations. The shift toward gender-neutral products is evident.
2. Mood Accesory.
New fragrance shoppers differ from earlier generations in their approach to scents. While previous generations had signature scents, Gen Z opts for fragrances based on daily feelings, driving demand for smaller, affordable options for versatile mixing and matching.
Users prioritize mental health on par with physical health, driving transparency. The fragrance industry responds with increased note callouts for ‘mood-boosting’ and ‘calming’ scents.
All targets raised in the technology era, experiences a collective sense of overstimulation, fostering a yearning for a simpler time. This nostalgia trend draws inspiration from past decades, impacting fragrance with a revival of popular 90s notes.
5. Home Fragrance.
The trend extends to homes, where designers curate scent collections based on individual taste and desired moods in each room. New tragets integrates home fragrance into holistic wellness routines, viewing it as vital for health and wellbeing.
6. Indie world.
Consumers choose indie fragrance brands for unique scents and a personalized experience. These brands, often ethical and sustainable, resonate with younger audiences through compelling stories, diversity, and a strong online community.
7. Sustainable Scents.
Environmental awareness, seeks sustainable and clean beauty in fragrances. They prioritize natural, sustainably sourced ingredients and support brands with eco-friendly packaging, carbon-neutral shipping, and ethical practices.
In a word, for consumers, fragrance can meet both emotional and functional needs and can be one of the key drivers of purchase. Meanwhile, the fragrance industry unlocks value for fine fragrance, home care/cleaning and personal care (including cosmetics) product manufacturers and retailers as well as for the people who buy their products.
Now, a new year ushers in a fresh start, which means it’s the ideal time to try something out of the ordinary. As a Brand, storytelling is at the heart of fragrance, and its latest tale is a captivating one. if you have any questions or new idea, you are welcome to contact us, we are willing to discuss further, thank you!
By the way, UKPACK would like to share with you an extra topic -FRAGRANCE TRENDS FOR SUMMER 2024, here you will find the following LUMIRA’s opinion for reference:
BY THE WATER
It’s true that aquatic notes traditionally fall into the light, fresh approach that’s favoured in the summertime. This year, however, fragrance is awash in a tidal wave of watery possibilities, from salt-licked ocean spray to geosmin, the smell of the earth after the rain.
We adore the clean, ozonic scent of a garden in the morning, when the leaves hang heavy with overnight dew. It’s the fragrance of adventure and new beginnings – and isn’t that what summertime should be about?
Try it with: Il Giardino Room Spray – this lush, watery bouquet of magnolia, gardenia and jasmine enlivens a room to create a fresh and welcoming atmosphere.
While a gourmand vanilla note often has a comforting innocence about it, the new dark vanillas are anything but sweet. They’re deeper, smokier and more intense, the vanilla providing the perfect foil for sensual amber and leather.
This makes dark vanilla fragrances an ideal choice for summer evenings, as the warmth of the skin allows the complexity of these scents to come alive.
Try it with: No.352 Leather & Cedar Perfume Oil – with its spicy top notes and inclusion of sensual vanilla, leather and amber, it’s a favourite among sophisticated creatives.
We’ve long celebrated the mood-boosting effects of fragrance and now the repertoire of mind-altering possibilities has expanded even further. Botanical notes of lavender, eucalyptus and chamomile, which are regularly used in aromatherapy, are making their way into luxurious niche fragrance offerings that will help you feel as good as you smell.
Try it with: Paradiso del Sole Candle – its distinct lavender notes create the soothing impression of a sunny vacation. Or, to uplift and enliven the mind, Botanica Candle is crafted with the sharp, camphorous scent of eucalyptus and tea tree.
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