Men’s Cosmetic Packaging Solutions
Currently, the global cosmetics market mainly caters to women. However, more and more men are using special body care products. Besides South Korea, the USA and Brazil are global leaders in the demand for shaving foams as well as products for styling and caring for beards, etc. The niche market for men’s make up is developing upwards continuously, too. Besides unisex and gender neutral products, make-up is being developed to specifically fit the needs of men. Particulary social trends and male influencers are reasons for the ongoing growth. Packaging plays a decisive role in purchasing decisions.
Mens Cosmetics products: a growing market
Men’s cosmetic products are in a strong and continuous expansion and companies in the sector are reacting with appropriate formulations adapted to this new trend. According to a research by Cosmetica Italiana, in fact, the daily habits linked to personal care are focusing more and more on the wellbeing of skin and hair, rather than on hygiene alone, as happened in the past.
According to this survey, it emerges that men have different needs than women: for this reason, new products designed specifically for men are constantly being developed. This means that the men’s beauty products sector is a market with important growth expectations, which according to the latest data has recorded 3,989 million euros for hair treatments and 3,902 million euros for skincare products with a growth forecast of +6% and +10% respectively by 2020
The growth of men’s cosmetic packaging has developed into a rising trend across America and Europe. According to Mintel, US sales of men’s personal care in the US is anticipated to reach $4.7 billion by 2020. As the market grows, so will the demand for new and exciting grooming products.
May’s 2018 Google Trend reports shows some keywords being searched for men’s cosmetic products. These include.
Male grooming kits
Men’s hair products
Men’s hair loss products
Men’s best face cream
Men’s skincare set
Men’s Makeup
Skin care: beauty routine for men
We are facing a radical change: men have rediscovered their externality, forgetting the taboos of yesteryear. In a certain sense it is a return to the origins: already at the time of the Egyptians and ancient Romans men cared for their bodies like women. This marked change has sociological reasons: in fact, society has imposed a new model that corresponds to a man who is always perfect and well-kept. Before the new trends there is the important diffusion of SPAs and wellness areas: if until a few years ago it was almost unthinkable, now men no longer have any fear of entering an aesthetic centre.
A trend, that of men’s skincare, which is on the rise and which affects an ever younger public, as the numbers reported by Cosmetica Italia show: those who are more mature do not pay much attention to the skin, giving it as something for granted. The average user of the cosmetics “for man” is the young adult, and the market, therefore, responds with products and lines more and more numerous and dedicated: the skin of a man is in fact very different from the female skin, thicker and more fat, but equally easy to dehydrate, also due to aggressive daily gestures such as shaving. From scrubs to face masks, every season new cosmetics are born that until recently was almost unthinkable to enter the beauty routine of men.
Grooming: new cosmetic products for beard and hair care
If skin care has become extremely important, we must not forget the strong trend linked to the beard world: grooming. This phenomenon, which in recent years has characterized the male universe, does not stop, but evolves into new and more sophisticated forms, starting with the care, which becomes a rewarding and refined experience thanks to new products such as definition gel, conditioners and butter softeners and specific detergents of the highest quality.
Products, treatments and accessories reserved for the most demanding and aware men, who in the increasingly attentive care of their appearance tend to privilege the face and identify in a perfect shaving or an impeccable beard the unequivocal sign of their style. This sector, born several seasons ago with hipster fashion, is turning into an increasingly widespread trend: just think of the many Barber Shops that can now be found throughout Italy. The result is a series of new specific cosmetic products: oil and conditioners, cleansing gels and waxes for shaping hair, beard and mustache.
UKPACK Packaging for men’s products
UKPACK Packaging makes packaging for hair care and skin care lines perfect for men, in fact it should not be forgotten that the pack used has a great importance in men’s cosmetics. Pump-operated dispenser systems are widely used for fast and practical use, uniform dispensing and safe transport in travel and in the gym. The packaging must make the feminine side of cosmetics forget, and thanks to the design and shape it recalls a typically masculine image.
With our packs, it is possible to create complete cosmetic lines thanks to a wide choice of bottles and vases with a refined and essential design.
Among the various collections, the airless bottle and cream jar is certainly more elegant and precious, while the Round Collection makes practicality its strong point, ideal for face and body creams, serums andmasks.
