Color plays a vital role in product packaging. Whether you’re incorporating primary or complementary colors, all colors assist brands in distinguishing product packaging and help it stand out.

According to Packaging Digest, colors in product labels and packaging play a huge role in the consumer’s purchasing decisions. Studies show:
1. Almost 85% of shoppers say color is the primary reason they’ve purchased a certain product.
2. 80% of shoppers say color increased brand recognition.


As we enter 2024, the world of sustainable packaging options is experiencing a vibrant transformation with a palette that mirrors the dynamic spirit of the times. Radiant Red, Fondant Pink, Cyber Lime, Apricot Crush, Elemental Blue, Digital Lavender and Astro Dust are the stars of this year's colour trends, reshaping the look of packaging across industries.
However, Colors are beginning to reflect what attracts millennial and Gen Z consumers -attracted to dazzling designs and captivating colors, Generation Z always seeks new visual experiences, emphasizing their preference for visual aesthetics. Today, the reason why we'd like to talk with you the topic about Gen Z, because they are steadily gaining more purchasing power. 

Especially when it comes to products and brands, they are drawn to those that immediately catch their attention. Their love for chromatic intensity and innovation in style reflects their desire for individual expression and their quest for new visual stimuli. As brands strive to capture their attention, the key lies in creativity and authenticity. Therefore, Generation Z is the guiding light towards the future of visual design.

How to Catch Gen Z's Attention?

1.  Color Palette:
Generation Z is characterized by its attraction to powerful and striking colors, although they prefer to avoid excessive saturation. They lean towards vibrant tones that stand out, exuding boldness and vitality. Colors like magenta, turquoise, and bright yellow, among others, flood their visual preferences with a dynamic and energetic palette. This preference for chromatic intensity reflects their desire for individual expression and their aim to visually impact in an increasingly saturated world of stimuli.

2. Innovative Visual Style:
Generation Z seeks authentic and original designs that challenge established norms and offer new forms of visual expression. They value innovative and exciting visual experiences, such as flashes, gradients, and bursts of colors. They prefer creative and unique brands over following established trends. To capture their attention and loyalty, companies must focus on visually appealing design. Therefore, innovation and uniqueness are key, as Generation Z seeks new visual stimuli.

3. Typography:
In the realm of design, Generation Z prioritizes simplicity, particularly concerning typography and formats. They tend to prefer designs featuring large, striking, and easily legible letters. Bold and modern typography is especially appealing to them, as it adds a sense of freshness and style to the products and brands they consume.

Their love for chromatic intensity and innovation in style reflects their desire for individual expression and their quest for new visual stimuli. As brands strive to capture their attention, the key lies in creativity and authenticity.

Let's check some brands' product for reference:





Lastly, sharing you 7 tips for creating creative cosmetic packaging:

1. Consider the Item

Before creating your cosmetic packaging, it’s important to consider what you’re designing the packaging for. Take a look at the cosmetic product.
Consider: The size/ How consumers use it/ Why consumers need or want it/ If the product is sturdy or delicate/ The materials you want to make the package from.

2. Review Your Branding

Your brand guidelines are an essential component of your packaging plans. It’s important to make sure your packaging suits your branding. Brand consistency will help brand awareness and recognition grow.

3. Look at Layers

Think about the outer, inner, and product packaging as you start designing. Consider how consumers will view your products, too.

The outer package is the very first thing people see when they view your product. It also protects the product instead.

4. Explore Types of Packaging

Before designing the cosmetic packaging, think about the materials you’re using. 

5. Talk to Your Printer

You’ll need to make sure the printer you’re working with can meet the packaging requirements. Talk to them before you begin designing. They’ll let you know about any design principles or limitations you’ll need to consider.

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6. Organize Architecture

If you want to make effective cosmetic packaging, it’s important to consider the package’s architecture. Otherwise, you might neglect to include important information.

7. Evaluate Your Goals

Ready to find your packaging solutions? We can help!

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Post time: 2024-03-25 16:55:52

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