Packaging Your Future

Rigid Packaging vs. Flexible Packaging



In the vast packaging industry, there are a lot of options available when it comes to packing different kinds of products. Diversity is found based on the nature of the items needed to be boxed. From structure and shape to materials and cost, every type is distinctive and has its own set of applications. However, in general, packaging can be categorized into two broad groups: flexible packaging vs rigid packaging.

+Flexible packaging, valued at around $178 billion globally. Is 16% of total packaging in cosmetics.
+Rigid packaging, glass and plastic, dominates the high-end market. 60% cosmetic packaging.
+The global cosmetic packaging market is expected to grow at a CAGR of around 4.4%, reaching a valuation of $35.9 billion by 2027.

The most established and familiar forms of packaging can be categorized as rigid. These are the time-tested formats and materials you grew up with, and they remain the primary form of packaging today.

Even as flexible materials surge in popularity, rigid packaging is the front-runner. It’s also worth noting that rigid formats are almost always used to protect flexible packages in bigger shipments, from large cardboard boxes to massive steel containers and wooden pallets.

Still, rigid packaging is a popular way to deliver individual product units directly to consumers.




>> What Is a Rigid Package?


Rigid packaging is designed in such a way that its shape and structure remain intact irrespective of the weight of the product packed inside it. That's why it is used for heavier and stronger products. The major distinction of rigid packages is great protection it offers against external damages. However, this kind of packaging is a bit more expensive than flexible packaging. Some common examples of rigid packaging include:

  • > Processed food containers

  • > Glass bottles

  • > Metal cans

  • > Heavy plastic bottles

  • > Self-locked cartons

  • > Glass or plastic jars

  • > Metals tins

  • > Soda cans


    >> What Is Flexible Packaging?

As the name shows, flexible packaging is flexible and elastic enough to be molded or modified in any form. It is highly adaptable and lightweight, and takes less storage space during transit compared to rigid packaging. Moreover, it comes out more affordable for start-ups and SMEs. Some common examples of flexible packaging are:

  • > Vacuum pouches

  • > Plastic films

  • > Paper foil

  • > Shrink wraps

  • > Clamshells

  • > Blister Packaging

  • > Skin packs

  • > Seal Bands


    >> Packaging sustainability

    Flexible packaging:
    +Material efficiency, uses 60-70% less plastic, lower carbon footprints across the supply chain.
    +Energy and water usage, 50% less energy and 60% less water compared to rigid alternatives.
    +Waste reduction, but challenges recycling because multi-layering complicates recycling in conventional facilities.

    Rigid Packaging:
    +Recyclability, 80-90% in regions with advanced waste management systems.
    +Durability, reusable and refillable solutions, which contribute to waste reduction.
    +Circular Economy, post-consumer recycled (PCR) plastics are perfect for rigid packaging.


    >>Packaging performance

    Flexible Packaging:
    +Barrier properties, advanced flexible packaging materials can offer strong barrier properties.
    +Lightweight, reduces transportation costs but also enhances portability for consumers.
    +Customization, easy shaping and portion control.

    Rigid Packaging:
    +Product Integrity, superior protection for fragile and sensitive products
    +Temperature stability: better resistance to changes, preserving sensitive formulations.
    +Airless dispensers: help minimize exposure to air, extended shelf life and efficacy.


    >> Packaging design


    Flexible Packaging:
    +Innovative shapes and sizes, design versatility, enabling to create unique shapes.
    +Sustainable innovations, monomaterial combine sustainability and design appeal.
    +Aesthetic limitations, may not offer the same premium, luxury feel.

    Rigid Packaging:
    +Premium appeal, materials like glass and metal exude a premium, luxurious feel.
    +Innovative closures and functions, which enhance the product experience.
    +Design flexibility, more expensive to produce, limiting the scope for innovative designs.


    >> In Conclusion


    The choice depends on factors like product type, target market, sustainability goals, and user experience preferences. Both solutions have unique strengths, and brands are increasingly exploring hybrid options to meet their goals for sustainability, performance, and consumer appeal. Find here some examples, I hope they inspire you next hit:






Post time: 2024-09-11 13:26:12
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