What Is Waterless, Trends and Advantages?

Waterless skincare is on everyone’s lips these days in the beauty industry. Waterless products are being touted as a key pillar of beauty’s drive for sustainability. With 2021 having seen devastating evidence of the climate change crisis and world leaders struggle to find consensus on emissions’ and global warming targets, anything the beauty industry can do to play its part in sustaining the planet’s natural resources is welcome.

The haircare industry is transforming as eco-conscious consumers seek sustainable alternatives, with waterless haircare products leading the way. These innovative products offer reduced environmental impact, convenience, and long-lasting efficacy.

The global waterless beauty market, was valued $7.6 billion in 2022 projected to grow at a CAGR of 13.3% from 2023 to 2030, reaching $20.7 billion by 2030.

What?

Waterless hair care products, as the name might suggest, are hair cosmetics that do not require the use of water during the production process and their use.  Talking about shampoo, you can find it in different forms: spray, foam, powder, and paste.  If your customers struggle every day with oily roots, this product could really be a breakthrough in their hair care routine.


Why?

 

The real strength of waterless shampoo is its ability to soak up the excess oil and residue from your roots. It takes effect in very few but precious minutes, which will leave hair and scalp clean and refreshed. 

And there’s more: thanks to this product, hair looks much more voluminous, giving an even more groomed and healthy look.

What are the benefits?

If you have come this far, you have surely realized that the benefit of a waterless shampoo is not only aesthetic. 

 

Let's get everything we've seen in order with a nice recap of all the reasons why it will become a must-have in hair care routine:

• 1. it is ideal for people who are always on the go or are pressed for time
  2. it is a more concentrated hair product. A waterless formula means the product is not a water-diluted mixture, but provides exactly all nutrients that hair needs
  3. as water is a breeding ground for bacteria, using this type of hair care product means eliminating the need to add extra ingredients for shampoo conservation. The result? A shampoo with fewer chemical substances and therefore lighter, more concentrated, and more effective
  4. it is sustainable - First of all, a product that does not require the use of water significantly reduces waste, especially at this time in history when the water crisis is a reality in many parts of the world. Furthermore, these products don’t contain sulfates, parabens, silicones, artificial colors, and fragrances. Last but not least, waterless hair care products are usually in powder form, so a bottle can contain a bigger quantity of product. In this way, fewer bottles are used with a reduction in plastic use.

What formats can we find?

Products formulated without water or that require no water for use, unlike traditional ones which can be up to 80% water.

→ Solid shampoo and conditioner bars:
You can offer a range of solid bars tailored to different hair types and concerns. They offer the same cleansing and conditioning benefits as liquid formulas but without the added water.
>> The global solid shampoo market alone is expected to reach $383.3 million by 2027, growing at a CAGR of 7.8% from 2022<<

→ Dry shampoos:
Offer dry shampoos that not only absorb oil but also add volume and texture, making them multifunctional. Allowing consumers to refresh their hair without washing. The rise of clean beauty has boosted the development of formulations free from talc, parabens, and sulfates.
>> The global dry shampoo market is projected to grow at a CAGR of 9.6% from 2023 to 2030, reaching $6.3 billion by 2030.<<

→ Powdered haircare:
Go for water-activated powder shampoo that is lightweight, travel-friendly, and free from synthetic fillers, appealing to minimalist consumers. These products are activated by the moisture in your hair or can be mixed with a small amount of water before application.
>> Although still a niche market, powdered haircare is gaining traction, particularly among eco-conscious consumers.<<

→ Leave-In conditioners and serums:
Offering a blend of nourishing oils and proteins that protect hair from heat and environmental damage while providing hydration and shine. These products offer deep conditioning, detangling, and styling benefits without the need for water.
The leave-in conditioner market is expected to grow at a CAGR of 6.9% from 2023 to 2028. The demand for multifunctional products that save time and water is driving this segment's growth.


Conclusion…

Waterless represents a significant innovation in the beauty industry, aligning with consumer demands for sustainability, convenience, and effectiveness. Whether solid bars, dry shampoos, or powdered formulations, the waterless haircare is set to reshape the future of haircare.

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Post time: 2024-08-21 11:26:23

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