Packaging Your Future

Body lotion - a value-added product.



The global Body Lotion market was valued at USD 14690 million in 2020 and is expected to reach USD 20460 million by the end of 2031, growing at a CAGR of 4.9% during 2023-2031.  Obviously, the body lotions market size has grown rapidly in recent years.  So, what should we know?


Global Body Lotion key players include Unilever PLC, L'Oréal S.A., Procter & Gamble Co., Johnson & Johnson, Beiersdorf AG, etc. Global top five manufacturers hold a share about 30Percent. Europe is the largest market, with a share about 30Percent, followed by North America, with a share about 25 percent. In terms of product, Normal Skin Body Lotion is the largest segment, with a share about 25Percent. And in terms of application, the largest application is Women Using, followed by Baby Using, Men Using, etc.

Growing demand for below applications around the world has had a direct impact on the growth of the Body Lotion

  • 1. Men Using
  • 2. Women Using
  • 3. Baby Using


Based on Product Types the Market is categorized into Below types that held the largest Body Lotion market share In 2024.

  • 1. Dry Skin Body Lotion
  • 2. Oily Skin Body Lotion
  • 3. Normal Skin Body Lotion
  • 4. Others


Which regions are leading the Body Lotion Market?

  • 1. North America (United States, Canada and Mexico)
  • 2. Europe (Germany, UK, France, Italy, Russia and Turkey etc.)
  • 3. Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
  • 4. South America (Brazil, Argentina, Columbia etc.)
  • 5. Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)



The body lotions market size has grown rapidly in recent years. It will grow from $70.97 billion in 2023 to $79.44 billion in 2024 at a compound annual growth rate (CAGR) of 11.9% It will grow to $122.8 billion in 2028 at a compound annual growth rate (CAGR) of 11.5%.

Primarily driven by millennials and their grooming rituals, reflect a growing demand for natural and sustainable formulations, with an emphasis on clean and cruelty-free products. In addition, there is an increase in focus on innovative textures and multi-functional benefits, addressing various skin concerns.

→ Skinification of Ingredients.
Coconut oil, Shea butter, Aloe vera, Honey, Green Tea, and various botanicals , these ingredients not only have a great fragrances but also offer substantial benefits for your skin. Deeply moisturize to address dry, rough, or flaky skin. Embrace popular cosmetic-grade ingredients like Glycolic Acid for superior exfoliation, Hyaluronic Acid for optimal moisturization, and Vitamin C essential for collagen production.

→ Microbiome Friendly.
Understanding the microbiome: It comprises bacteria, fungi, viruses, and their genes naturally present on and within our bodies. Despite their microscopic size, these microbes play significant roles in promoting human health and wellness.

→ Multifuncional & Hybrid.
Hydrate and calm your skin with Glow Essentials Body Lotion. This paraben-free formula, enriched with Vitamins E & B3, works to visibly enhance your skin's radiance while providing all-over moisturization and protection.

→ Experience through Textures and Scent
Hydrate your skin with a pleasant fragrance. The lotion soothes and softens, with the scent engaging your sense of smell. Body lotions offer an attractive user experience for younger consumers. Explore different skincare textures – balmy, silken, emulsion, oily, or jelly-like – each elevating the pleasure of skincare application. These thoughtfully crafted consistencies enhance the absorption of active ingredients, maximizing their effectiveness on your skin.

→ Packaging point of view.
The packaging of body lotions usually comes in the traditional tube or pump bottle, but in recent times, we can see variations in both size and, above all, in finishes and formats. Breaking away from the commodity zone and seeking a more premium identity and product with added value, specially designed packs and carefully crafted closures take dominance in the sector.


To conclude:

The body lotions category has gone from being practically a commodity to a value-added product. Can you apply these lessons we've seen to other categories? I leave you with a selection of examples that I have searched for you. Get inspired to create your next success!





Post time: 2024-06-06 18:40:47
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