Zhejiang Ukpack Packaging Co,.Ltd
Whether it’s Showertok and the everythingshower elevating consumers’ body wash regimens or active-packed, clinically-backed treatments that deliver serious skin care results below the neck, the category is commanding enviable attention from both consumers and brands.
Body care is currently one of the most dynamic categories in beauty.
Product Classification
by Product Type (Moisturizer, Body Cream, Powders, Body Wash, Soaps, Others);
by Category (Conventional and Natural/Organic);
by Distribution Channel (Supermarkets/Hypermarket, Specialty Stores, Online Retail Stores, and Other Distribution Channels);
and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa).
Trends and Changes
The body care category is having a major moment. Consumers are focusing on the skin below the neck as their interest in health and wellness grows amid the global pandemic. The category has in fact been on the rise since the Covid period when there was a surge in body care products as consumers indulged in self care rituals when they spent more time at home.
Market Growth
The body care category is thriving, with omnichannel sales hitting $17.2 billion and growing +6.7% year-over-year, according to NielsenIQ. Online sales are driving this growth at +14.6%, while in-store sales are up +3.0%.
Over the past few years, the demand for body creams, lotions, and powder has been growing due to the growing consumer demand for maintenance products that can help to improve personal aesthetics and hygiene. Apart from the skin and hair care routine, consumers are also shifting their focus toward hand care, as the skin on the hands constantly remains in contact with chemicals, dirt, dust, and oils, among others owing to the increased pollution.
Moreover, the increasing consumer awareness about skin rituals and the growing demand for natural and organic skincare products have been driving the growth of this market. Additionally, hand creams come with a lot of nourishing properties that protect the hands from excessive dryness, cracks, and chapping.
The body care products market is highly competitive with the presence of numerous regional and global players such as L'Oréal S.A., Procter & Gamble Co, Unilever PLC, Beiersdorf AG, Natura &Co, and The Estée Lauder Companies Inc., among others.
The key players are focusing on introducing new products and expanding their presence into new markets to cater to the interests of consumers and achieve major market shares. The major players aim to enhance their digital presence, along with catering to the changing demands of customers. Furthermore, the players are investing in research and development to develop innovative products that target specific consumers or have specific functions and claims.
Top 5 body care trends
1). High performance body care
2). Hand and nail care's high-tech revival
3). Fragranced body care's 'skinification' makeover
4). Premium body care is the next M&A target
5). Body shimmer oils
Summary
The body care cosmetics market is on a growth trajectory, with an increasing focus on sustainability, personalization, and innovative ingredients. These shifts reflect evolving consumer preferences and the industry’s adaptation to new trends.
Post time: 2025-04-22 10:56:13
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