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What is the powder SPF?
Powder sunscreen relies on active mineral ingredients like zinc oxide to provide broad-spectrum UV protection. Unlike chemical sunscreens that absorb UV rays, zinc oxide is widely believed by experts to act as a physical barrier, sitting on the skin's surface to reflect and scatter both UVA and UVB rays.
According to cosmetic chemist Stephen Alain Ko, powdered sunscreen is far from a new development. In fact, the active ingredients in all sunscreens already exist in powder form. "Titanium dioxide and zinc oxide used as sunscreens are already provided as powders or powders dispersed in liquids," says Ko.
Cream and spray sunscreens are formulated as liquid to "ensure maximum dispersion of the titanium dioxide and provide an even coating of sunscreen agents on the skin," Ko says. There's no "special formulation" that turns sun-protective ingredients into powders because they exist that way in the first place. Ingredient-wise, you're getting the same goods in a tin of powder that you are in a spray can.
How should you apply powder SPF ?
The "shot glass rule," for the unfamiliar, is a layman's way of making sure that you wear the proper amount of sunscreen. The rule states that it takes about a shot glass full of cream or lotion sunscreen to adequately cover the body.
But the same rule doesn't apply to powdered sunscreen. Ko's blog has a helpful visual representation of how much powder it takes to achieve the SPF protection claimed on the label. If your powdered sunscreen is labeled SPF 25, but you only blot on a swipe of powder, you're likely not getting the full power of the sun-blocking ingredients.
"It amounts to quite a large amount of powder, which most people may not have an easy time applying," says Ko. He points out that Colorescience recommends "two passes" when applying its powdered sunscreen.
Why is SPF powder becoming more and more popular?
As we know, the evolution of sun protection is soft, smart, and invisible. In the fast-paced world of beauty innovation, some products manage to blend form, function, and visual simplicity into one powerful format. Brush-on SPF powders are a perfect example.
Applying sunscreen once in the morning isn’t enough. But most users skip reapplication because traditional formulas disrupt makeup or feel too heavy throughout the day. That’s where brush-on SPF changes everything. These products are effortless, portable, and mess-free. With just a twist and a swipe, users can reapply SPF over makeup, without touch-ups or white cast.
If you have oily skin or wear matte makeup, chances are you'll find an SPF powder a perfect addition to your arsenal; it's a touch-up hero, and a game changer for your lobster parting.
It’s invisible protection made simple—and beautiful.
Why the brush format works?
The genius lies in the format: a built-in brush that dispenses powder evenly, intuitively, and hygienically. The movement mimics makeup application, turning sun protection into a seamless part of daily beauty rituals. No greasy textures. No residue. Just a soft, mattifying veil that sets makeup, refreshes the skin, and shields against UV rays. It’s skincare, redefined.
But beyond function, there’s a sensorial and aesthetic value that elevates this category.
The transparent body, the visible powder, the integrated brush—every element is designed to evoke clarity, lightness, and modernity. Consumers are not just protected—they’re empowered. These are products designed to live in handbags, to be used in public, and to become part of a beauty statement. They don’t look like sunscreen. They look like accessories.
This new format reflects what modern consumers want: hybrid products that multitask, simplify, and look good while doing it. Sun protection is no longer hidden in a beach bag. It’s compact, wearable, and elevated.
Because now, reapplying your SPF is no longer a chore—it’s a moment of beauty.
(Courtesy of brand)
Post time: 2025-05-12 10:48:45
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