Zhejiang Ukpack Packaging Co,.Ltd
Refillable Packaging: Accelerate adoption → Drive sales.
Global sales of reusable and refillable packaging reached $42 billion in 2022, showing a modest compound annual growth rate (CAGR) of 4.0% since 2017. It forecasts growth to accelerate to 4.9% annually to reach $53.4 billion by 2027. However, reusable and refillable packaging is considerably less convenient for consumers.
What's stopping refillable products from expanding beyond early adopters to the broader public to boost sales?
Approximately 70% of plastic reduction is achievable through reuse, refill and new delivery models, according to the UN. Despite their environmental and cost benefits, refillable products in the beauty industry face hurdles in achieving widespread acceptance.
Refillable packaging options are now available for:
+Skin Care → Face creams, serums, tanners.
+Makeup → Palettes, lipsticks, shades, mascara.
+Haircare → Shampoo, hair oils, serums.
+Bodycare → Body creams, hand creams, deodorants.
+Oral Care → Toothpaste, fresheners.
+Home Scents → Candles, mikados, diffusers.
>>Professor's TOP 5 Strategies to Drive Adoption<<
TOP1: Economic Rewards for Loyal Customers Rewarding users of refillable products with tangible economic benefits. Recognizing their extra efforts to reduce packaging waste by offering attractive prices as part of a rewards policy will help educate and build loyalty.
TOP2: Streamline the Buying Process Navigating the purchasing and disposal process for refillable packaging can be confusing and inconvenient, leading to low adoption rates. Consumers used to disposable products may find the switch daunting due to unfamiliar packaging and the need to buy refills or visit refill stations.
TOP3: Clear and Accessible Communication Explain the refillable system with clear signage, trained staff, and online instructions. Address hygiene concerns and demonstrate how to clean or return containers easily. Provide clear instructions on cleaning and sanitizing reusable containers. Make refillable stations prominent and easily accessible.
TOP4: Educate and Provide Positive Reinforcement on Social Networks Adopting these new behaviors can be challenging for consumers as they require extra effort, often involving additional steps compared to traditional packaging. Refilling products or purchasing reusable containers may not align with consumers' usual routines, necessitating behavior changes.
TOP5: Make the Refillable Lifestyle Aspirational Showcase customers using refillable options on social media platforms and through in-store displays. Featuring real-life examples of individuals embracing refillable products creates a sense of community and demonstrates that choosing refillable is common and acceptable practice.
Conclusion,
Overcoming objections is crucial when adopting new practices. It involves breaking habits, sacrificing conveniences, and presenting a compelling value proposition for widespread adoption. Explore my curated examples and get inspired for your next success.
Featured Brands:
Dries Van Noten
Foile
Happier
Happi!mess
Hera
Noshinku
Neuraé
Slow Beauty
Thome
Zero Co
Post time: 2025-02-05 17:35:43
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Global sales of reusable and refillable packaging reached $42 billion in 2022, showing a modest compound annual growth rate (CAGR) of 4.0% since 2017. It forecasts growth to accelerate to 4.9% annually to reach $53.4 billion by 2027. However, reusable and refillable packaging is considerably less convenient for consumers.
What's stopping refillable products from expanding beyond early adopters to the broader public to boost sales?
Approximately 70% of plastic reduction is achievable through reuse, refill and new delivery models, according to the UN. Despite their environmental and cost benefits, refillable products in the beauty industry face hurdles in achieving widespread acceptance.
Refillable packaging options are now available for:
+Skin Care → Face creams, serums, tanners.
+Makeup → Palettes, lipsticks, shades, mascara.
+Haircare → Shampoo, hair oils, serums.
+Bodycare → Body creams, hand creams, deodorants.
+Oral Care → Toothpaste, fresheners.
+Home Scents → Candles, mikados, diffusers.
>>Professor's TOP 5 Strategies to Drive Adoption<<
TOP1: Economic Rewards for Loyal Customers Rewarding users of refillable products with tangible economic benefits. Recognizing their extra efforts to reduce packaging waste by offering attractive prices as part of a rewards policy will help educate and build loyalty.
TOP2: Streamline the Buying Process Navigating the purchasing and disposal process for refillable packaging can be confusing and inconvenient, leading to low adoption rates. Consumers used to disposable products may find the switch daunting due to unfamiliar packaging and the need to buy refills or visit refill stations.
TOP3: Clear and Accessible Communication Explain the refillable system with clear signage, trained staff, and online instructions. Address hygiene concerns and demonstrate how to clean or return containers easily. Provide clear instructions on cleaning and sanitizing reusable containers. Make refillable stations prominent and easily accessible.
TOP4: Educate and Provide Positive Reinforcement on Social Networks Adopting these new behaviors can be challenging for consumers as they require extra effort, often involving additional steps compared to traditional packaging. Refilling products or purchasing reusable containers may not align with consumers' usual routines, necessitating behavior changes.
TOP5: Make the Refillable Lifestyle Aspirational Showcase customers using refillable options on social media platforms and through in-store displays. Featuring real-life examples of individuals embracing refillable products creates a sense of community and demonstrates that choosing refillable is common and acceptable practice.
Conclusion,
Overcoming objections is crucial when adopting new practices. It involves breaking habits, sacrificing conveniences, and presenting a compelling value proposition for widespread adoption. Explore my curated examples and get inspired for your next success.
Featured Brands:
Dries Van Noten
Foile
Happier
Happi!mess
Hera
Noshinku
Neuraé
Slow Beauty
Thome
Zero Co
Post time: 2025-02-05 17:35:43
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