Zhejiang Ukpack Packaging Co,.Ltd
"We believe that 0 km is an added value that allows us to enhance our beloved land and to create sustainable cosmetics, with short transports, thus reducing CO2 emissions and of which the origin and quality are certain and transparent."
Everyone talks about sustainability, but is it possible to create a Km 0 beauty brand? Are we talking about something realistic?
For a product to be considered Km 0, it must be produced and consumed within 100 kilometers. Additionally, its production, transport, and distribution must follow environmental protection policies.
Sustainability, energy efficiency, a reduced carbon footprint, waste reuse, maximum process optimisation, productive agility and great flexibility are some of the principles of this "km 0" philosophy. A commitment to the territory and local providers that is now enhanced due to the current situation -both economic and social- generated by COVID-19, and which defends local action conceived from a global approach.
Beauty brands are learning to embrace sustainable practices — like ditching harmful ingredients and wasteful plastic packaging — but we still have some progress to make. It’s time for industry leaders to firmly commit to change.
So how can you navigate this evolving market and embrace ethics and aesthetics the right way? Find out in this helpful guide.
What is needed to be Considered "Km 0"?
+Sourced ingredients, the product must use raw materials from a nearby.
+Manufacturing, should occur 100 km of the material source.
+Packaging, use biodegradable, recyclable, or reusable sourced locally.
+Ethical sourcing, sustainable farming and fair labor practices.
+Transparency certification, ingredient origins, production and certifications.
>> Challenges for Km 0 <<
+Limited access to ingredients, the restricted variety of local specialized ingredients limits Km 0 products and may require formulation compromises.
+Higher production costs, local sourcing and sustainable farming often increase costs, making Km 0 products less competitive.
+Consumer awareness and demand, despite growing eco-consciousness, many consumers may not recognize the value of Km 0 products or prioritize them over cheaper options, posing an educational challenge.
+Logistical constraints, fluctuating agricultural yields can make it difficult to maintain a consistent supply of local ingredients, affecting the availability of Km 0 products.
+Regulatory and certification barriers, obtaining sustainability certifications can be complex and costly, with varying regional regulations complicating the labeling and marketing of Km 0 products.
>> Opportunities for Km 0 <<
+Sustainability as a competitive edge, Km 0 beauty brands can leverage rising consumer demand for eco-friendly products.
+Building stronger local economies, Km 0 beauty products support local farmers and artisans.
+Boosted brand storytelling. Km 0 products provide a powerfull narrative that differentiates brands by showcasing their connection to local traditions and communities.
+Customization and niche markets, Km 0 products enable brands to target niche markets that value artisanal goods, often willing to pay a premium for natural, local ingredients.
+Regenerative practices and innovation, Km 0 brands can pioneer regenerative practices by supporting biodiversity through sustainable farming and innovating.
Conclusions
Km 0 products have great appeal, but their challenges in the beauty world are significant and, in some categories, practically impossible to meet. However, as a goal for improvement, I believe it is a very valid policy and can offer advantages to those who can balance its key aspects. I leave you with my curated search for examples that I hope will inspire your next success.
Featured Brands: Object /Public Goods /River Organics /Santos /Sukin /The skin People /Toun28 /Youth People
Post time: 2024-10-16 16:46:25
Privacy settings